Job Details

Lead the GTM efforts for the launch and live service of an upcoming game Design a bespoke team that delivers both a new product to market and runs live service marketing, must have a launch is the start mentality Accountability to the game leadership team for players perception of the brand and product marketing outcomes Contribute to the teams understanding of how to successfully deliver value to global PC and console players Manage relationships with external agencies with a focus on driving work that delivers authenticity and player outcomes Set top-level KPIs for marketing efforts, work with partner teams to develop measurement plans, guide marketing research, and enhance the team's collective knowledge of our future audience and landscape. Ensure that all marketing programs are aligned with goals, target audience, and core brand strategy for the game and aligned to the vision of the portfolio, drive demonstrable ROI and continuously optimizing for best outcomes Guide successfu...Director, Management, Product, Marketing, Technology