Job Details
Senior Director, Ecommerce & Digital
2025-09-03 L.A. Libations El Segundo,CA
Description:
The Role
We are looking for a strategic, results-oriented Senior Director of Ecommerce & Digital to lead performance marketing, ecommerce, and marketplace strategy across our portfolio of high-growth CPG brands. This role will own full-funnel digital execution—from awareness to conversion and retention—driving growth across DTC, Amazon, and retail media platforms like Walmart Connect and Aisle.
The ideal candidate is both analytical and creative, with a deep understanding of ecommerce best practices, paid media, CRM, and omnichannel retail. They will oversee cross-functional digital teams, serve as a strategic partner to clients, and play a key role in shaping how our agency delivers impact across today's evolving commerce landscape.
This is a hybrid role that will require coming into the office 3 times a week.
Responsibilities
Digital Strategy & Campaign Execution
- Lead integrated digital marketing strategies across paid media, CRM, ecommerce, and retail media platforms.
- Develop full-funnel campaigns that drive acquisition, retention, and customer lifetime value.
- Own operational planning and readiness for product launches, promotions, and channel expansion.
- Oversee the planning, execution, and optimization of digital activations across Meta, Google, Amazon, TikTok, and retail platforms like Walmart Connect and Aisle.
- Oversee revenue forecasting and optimize media budgets for both ecommerce and retail initiatives.
- Partner closely with brand, creative, and operations team to align on launches and marketing priorities.
- Manage project budgets, timelines, and cross-functional resourcing to ensure on-time, high-impact delivery.
Ecommerce, Amazon & Retail Media Management
- Oversee all ecommerce activities, including DTC websites (Shopify), Amazon, and emerging marketplace channels.
- Build and manage Amazon accounts including brand registry, storefronts, listings, and A+ content.
- Develop and optimize Amazon Sponsored Ads and Walmart.com campaigns, ensuring alignment with broader brand objectives.
- Oversee DTC ecommerce (Shopify) website builds, optimizing UX/UI, PDP/PLP layout, merchandising, and promotions.
- Partner with brand leads and external teams to activate retail media campaigns (e.g., Aisle) that complement in-store promotions and shopper marketing efforts.
- Monitor competitive and marketplace trends, identifying high-impact opportunities for conversion, growth, and innovation.
Team Leadership & Client Partnership
- Manage and mentor cross-functional digital team members, including specialists across performance media, CRM/email, and Amazon/retail ecommerce.
- Guide strategic planning and performance reporting across all accounts.
- Act as a trusted client partner—translating goals into actionable digital strategies and presenting ongoing insights and recommendations.
- Build strong internal alignment across teams to maximize efficiency, communication, and execution
Analytics & Optimization
- Analyze performance across digital channels, ecommerce platforms, and retail media campaigns to drive actionable insights.
- Develop and maintain reporting frameworks to track KPIs such as ROAS, CVR, LTV, and platform-specific metrics.
- Optimize digital ecosystems across SEO, SEM, SMO, and conversion rate improvements.
- Identify performance gaps, test solutions, and scale successful initiatives to improve ROI and brand impact.
Qualifications:
- Bachelor's degree in advertising, marketing, digital media, or similar
- 8–12 years of experience in ecommerce, digital marketing, or growth roles in house or agency—ideally in CPG, food/bev, beauty, or wellness
- Proven success driving profitable growth across DTC and retail ecommerce platforms.
- Proven success managing performance-driven digital campaigns across paid social, search, email, and Amazon.
- Expertise in Amazon Seller Central, Walmart Connect, Shopify, Klaviyo, Meta/Google/TikTok Ads, and analytics tools like GA4
- Strong grasp of digital funnel best practices, CRM/email strategies, and ecommerce merchandising.
- Demonstrated ability to lead and grow multi-disciplinary teams.
- Strong understanding of SEO, SEM, SMO, PPC, and conversion optimization.
- Knowledge of emerging platforms like TikTok Shop, Instagram Shop, and other social commerce tools.
- Highly analytical with a deep understanding of marketing KPIs, attribution, and reporting.
- Excellent communication, project management, and leadership skills.
- Comfortable juggling multiple brands and projects in a fast-paced environment.
This is a hybrid role and our office is in El Segundo, CA.
Starting salary for this role is $125,000. Salary is determined through interviews and a review of candidate experience, knowledge, skills, abilities, equity with other team members, and alignment with market data. In addition to the salary L.A. Libations offers a comprehensive benefits program.