Job Details

Develop and direct strategy and brand vision with senior leadership and internal stakeholders to improve sales, engagement and enrollment for Direct Consumer programs, initially focused on CHS Enhanced Care Management (ECM), California Integrated Care Management (CICM) and Care at Home Solutions. Identify, develop, and execute marketing strategy for each of the Direct to Consumer solutions, including grass roots marketing and engagement; alignment with applicable social services, churches hospitals, physicians, IPAs and other organizations/venues to generate referrals; engagement with appropriate community events such as health fairs; and related activities that drive referrals that lead to successful enrollments. Manage all marketing and communications efforts for COPE Health Solutions Direct to Consumer services, articulating the solutions and our brand both verbally and visually. Expand social media presence and viewer engagement by designing social media marketing campaign strateg...Marketing, Director, Communication, Solutions, Communications, Social Media, Healthcare, Business Services