Job Details

Freelance Associate Creative Director, Copy

Updated: August 4, 2025
Location: Santa Monica, CA, United States
Job ID:10610

GSW is a full-service healthcare communications agency that creates personalized brand experiences to inform, inspire, and activate audiences through ongoing brand journeys.

At GSW Santa Monica, we foster a culture of collaboration, creativity, and continuous learning. We empower our team members to bring their unique perspectives and ideas, supporting growth, innovation, and excellence in a community where your creativity can thrive.

Role Overview:

You inspire and reach audiences with compelling words. As a Freelance Associate Creative Director, Copy, you will be a strategic and creative leader, shaping voice and messaging across campaigns. You'll work closely with cross-functional teams—including art, account, and strategy—to deliver engaging, brand-aligned content for healthcare professionals and patients. This role combines creative vision, content strategy, and leadership to drive innovation and excellence in healthcare advertising.

This role can be remote but must be willing to work PST hours.

Responsibilities:

• Serve as the creative lead and owner of copy across assigned brands and campaigns.
• Partner with art directors on brand and concept development, ensuring cohesive visual and verbal storytelling.
• Lead the development of both long-form and short-form content, maintaining brand tone, consistency, and regulatory compliance (MLR).
• Collaborate with UX, Tech, and CX teams to align content with user experience and platform requirements.
• Provide strategic input and creative leadership in client meetings and presentations.
• Participate in market research and message testing to refine promotional content.
• Mentor and manage copywriters, fostering a culture of creativity and collaboration.

Requirements:

• Bachelor's degree in advertising, marketing, communications, English, journalism, or a related field.
• 8–10 years of experience in an agency, with at least 6 years in pharmaceutical copy leadership.
• Exceptional copywriting, storytelling, and communication skills.
• Proven ability to manage cross-functional teams and mentor creative talent.
• Strong conceptual thinking and ability to translate abstract ideas into compelling narratives.
• Deep understanding of social platforms (e.g., X/Twitter, Instagram, YouTube) and emerging cultural trends.
• Experience navigating regulatory processes and medical/legal review (MLR).
• Ability to quickly understand complex medical and technical content and translate it into clear, engaging messaging.

The anticipated hourly rate is $100, subject to variation based on qualifications, skills, and proficiency.

At GSW, we value diversity, inclusion, and authenticity. If your experience doesn't align perfectly, we encourage you to apply, considering transferable skills. Join our Talent Network to explore more opportunities.

Work here matters everywhere. How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled).

We have a voluntary COVID-19 vaccination policy. Vaccination is encouraged and may be required based on local regulations or client requirements, with proof of vaccination submitted as needed.

As a freelance or contract employee, you may be eligible for benefits such as 401k matching, paid time off, or health benefits, depending on your role and location.

Join us and help deliver therapies to those in need. A career with Syneos Health means making a global impact, translating insights into outcomes, and supporting a diverse, inclusive culture.