Job Details

Overview

O Positiv Health is a Los Angeles-based womens health company on a mission to support women through every stage of lifefrom their first period to well beyond. Since launching in 2018, O Positiv has reshaped the womens health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception supportoffering vitamins, supplements, and personal care products that women trust.

Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Amazon, TikTok Shop, and OPositiv.com. Were proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of womens health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and youll have the opportunity to grow alongside a company thats making a real difference.

Role

The Digital Strategy Manager will be responsible for ideating, scoping, and executing marketing strategies to grow O Positivs customer lifetime value. This is a highly strategic and analytical role and features opportunities to creatively score long-term gains across multiple customer segments. This role will own existing and emerging marketing channels focused on existing customers, specifically how to drive continued demand and increase customer retention and satisfaction. Day-to-day responsibilities can include both internal and external stakeholder management for example, presenting new projects to leadership to win back past subscribers, managing vendor relationships, and partnering with creatives and data to shape marketing campaigns. We are looking for someone who is hyper-analytical and data-obsessed, with a self-starter and ownership mindset. The ideal candidate will be able to manage marketing initiatives from end-to-end (conception to analysis to scaling recommendation), can collaborate effectively with multiple stakeholders, and should ensure all projects are executed within deadlines. The ideal candidate thrives in a fast-paced environment and startup culture, and is excited to set and meet aggressive goals. This role reports to the Sr. Director of Marketing and will be highly cross-functional, collaborating across the acquisition, retention, digital, product, data, and creative teams at O Positiv.

Responsibilities and Duties

• Ideate, scope, and design effective marketing strategies to find new ways to win and grow customer lifetime value
• Prioritize marketing and testing initiatives with ROI assessments and a strong bias towards impact
• Own and manage emerging marketing channels aimed at boosting repeat purchase and customer winback
• Opportunity to manage existing marketing channels (email, SMS, mailer) in order to optimize customer relationships
• Define and manage reporting on LTV metrics on new projects to measure success
• Collaborate with internal cross-functional stakeholders (creative, retention, e-commerce, data, etc) to effect marketing strategies
• Partner with Product Growth leads to define key pathways for cross-selling and retention
• Develop and present go/no-go and scaling recommendations to senior leadership

Qualifications and Skills

• Experience:
• Bachelors Degree in a relevant field
• 2+ years of management consulting, investment banking, or at large CPG company or startup in an analytical role
• Proficiency building out Excel analyses
• Understanding of wellness or CPG brands
• Interpersonal:
• Structured and data-driven with ability to frame and solve complex problems individually and with others
• Ability to manage multiple moving pieces hard working, organized, and results-oriented individual
• Exceptional communication skills and adaptability to different audiences
• Thoughtful and self-reflective, willingness to learn
• Team-player, hard-working, and goal-oriented
• Excitement for startups and building from the ground up
• Additional Preferred Experience and Skills:
• 2+ years experience at a top tier management consulting firm
• Prior experience in e-commerce, consumer retail and/or digital marketing
• Startup experience is a plus
• Passionate about womens health

Hours and Compensation

The anticipated base compensation range for this role will be $120,000 - $150,000. Compensation will be commensurate with the candidates experience and local market rates.

• Job Type: Full-time
• Pay based on prior experience
• Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote)
• Flexible PTO, Sick Days, and Wellness Days
• Monthly Social Hours
• Medical, Vision, and Dental Coverage
• 401K with matching
• $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
• An environment of collaboration, high performance, & respect amongst all employees and managers

O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.