Job Details

Our Director of Social plays a critical role in the evolution of the brand by leading our organic social team and strategy. Working alongside executive and creative teams, this role will develop, execute, and manage all aspects of the brand's social community including, but not limited to organic social channel management, ambassador program, and social community awareness strategies.

Responsibilities:

Organic Social

• Serve as the primary point of contact for all social media platforms, including managing responses to dark ads.
• Oversee internal and external team communications on social platforms to ensure consistent brand tone and timely interactions.
• Develop and manage proactive community building initiatives on all social platforms to ensure consistent growth of followers, engagement, and referral traffic.
• Professionally and personably interact with community members and customers, ensuring timely and effective engagement.
• Foster and strengthen relationships with key influencers within our community through strategic social interactions.
• Oversee Influencer prospecting, gifting management, and the tracking and analysis of these initiatives for social media.
• Utilize social listening tools to monitor brand sentiment, and address potential conflicts to protect our brand reputation.
• Generate detailed reports on community sentiment, offering actionable feedback for our marketing strategies.
• Manage PR activities related to celebrity stylist requests, including sorting celebrity images and maximizing our brand's presence in celebrity content.
• Propose community and brand building events in all channels with objectives around building brand awareness, engagement, and revenue.
• Alongside social and marketing teams, ideate, outline and help execute on content execution plan for events.
• Work alongside creative team to ensure the outlined social calendar is executed upon and all postings are made on time and measured.

Ambassador Community:

• Oversee the execution of our social ambassador program.
• Alongside Senior Leadership, evolve the program to benefit the brand's growth both in sales and organic views.
• Identify and nurture strategic partnerships with high-impact ambassadors (influencers, micro-creators, customers, etc.) who can drive meaningful band engagement.
• Ensure all program touchpoints and participant experiences align with Brand identity and vision.
• Monitor sentiment and trends within the ambassador network to inform content and product strategies.
• Create and manage budgets and plans for Ambassador events.
• Lead ambassador-driven social campaigns, product launches, and seasonal initiatives.
• Collaborate with social, content, and product teams to integrate ambassador content into broader marketing.
• Track and report performance metrics to leadership with actionable recommendations.
• Manage program budget, affiliate commission structures, gifting allocations, and partnership contracts.
• Conduct regular audits of ambassador program and implement strategies to improve retention and content impact.

Leadership

• Oversee day-to-day operations of the social team, ensuring tasks are executed accurately, on schedule within budget
• Coach junior team members and cultivate a culture of creativity, accountability, and innovation.
• Be a thought leader in the social/influencer marketing space; identify opportunities for partnerships or innovation.
• Occasionally represent the brand at influencer/creator events, conferences, or industry panels as requested by leadership

This role can be remote for the right candidate, with some travel for key on-site meetings when necessary.