Job Details

Sr. Director, Campaign Strategy – Yerba Madre

We're looking for a rare hybrid. Not a traditional marketer — but a builder, a thinker, a force. A visionary brand strategist and operational architect who can distill complex ideas into inspiring, actionable briefs, shape campaign-led insights, and build the systems that bring them to life every day. As Senior Director, Campaign Strategy, you'll be the strategic force behind our brand's voice, world, and expression across every touchpoint — from grassroots sampling to 360° integrated campaigns. You'll guide all marketing verticals to ensure every output strengthens campaign equity, while leading the team responsible for both the thinking and the making. You'll pair high-level strategy with operational excellence — designing the playbooks, tools, and systems that turn creativity into a disciplined growth engine. You'll also collaborate closely with the Executive Leadership Team to provide thought leadership on business-critical initiatives.

Location: Hybrid, based in Venice/Downtown LA. Expected in-office 2–3 days/week.

What You'll Do

• Campaign Strategy & Differentiation – Own and evolve our brand storytelling, positioning, and expression across all consumer touchpoints. Develop consumer-first strategies that differentiate us by channel, platform, and market. Champion campaign guidelines as a living part of the culture — not just a document.
• Creative Alignment (supportive, not central) – Partner with the Creative Studio to ensure execution ladders back to strategy. Provide clarity and systems that empower creative excellence without micromanaging. Maintain a trusted network of freelancers for specialized needs.
• Strategic Brief Development – Write bold, inspiring briefs — for campaigns big and small. Elevate briefing standards across the org through mentoring and collaboration.
• Grassroots Campaign Building – Scale authentic, culture-led engagement rooted in community, not just paid media. Ensure every employee knows and embraces their role as a campaign steward.
• Cross-Functional Leadership – Lead campaigns from brief to concept to execution, partnering across commercial, brand management, innovation, and field teams. Collaborate with product and packaging teams to ensure message and visual consistency from concept to shelf.
• Team & Thought Leadership – Coach a high-performing team of strategists, creatives, and designers. Serve as a thought partner to the Executive Team — using campaign insights to help shape the company's broader direction.

What You'll Bring

• 12+ years in campaign/brand strategy or planning at leading agencies or consultancies.
• Strength in strategy, operations, and team leadership.
• Proven success turning insight into memorable, effective campaigns for startup or growth-stage brands.
• A record of simplifying complexity, inspiring creativity, and operationalizing strategy at scale.
• Strong creative instincts with a systems-thinking mindset.
• Deep collaboration with Product and Packaging teams.
• Fluency toggling between executive vision and tactical delivery.
• Mastery in insight synthesis, storytelling, and presenting.
• A proactive, solutions-first attitude — comfortable with ambiguity.
• Passion for building campaigns, teams, and communities.

Who You Are

• You think like a founder — strategic, scrappy, and visionary.
• You can turn insights into action and campaign plans into movements.
• You believe lasting impact is built through daily moments and community connection.
• You measure success by resonance, not just reach.
• You don't just build campaigns — you build love.

The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position. Additionally, we offer a competitive benefits package including medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team.

Salary Range
$157,700 - $205,000 USD

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” honors Mother Earth and Indigenous wisdom. Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate with partner farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Through Market Driven Regeneration, every purchase supports reforestation, fair trade premiums, and long-term economic resilience for grower communities. In 2025, the brand achieved Regenerative Organic Certified Gold status. Yerba Madre is an equal-opportunity employer committed to a diverse and inclusive workplace. All qualified applicants will be treated with respect without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, veteran status, age, or any other protected characteristic. Tenets include climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations in the U.S. and Canada. To learn more, visit www.YerbaMadre.com.

Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, veteran status, age, or any other protected characteristic per federal, state, or local law.

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