Job Details

Overview

Director, Digital Commercial Strategy, CPWS - West Region (Based in Cerritos, CA) – Southern Glazer's Wine & Spirits.

Role focuses on operationalizing supplier commercial priorities in the emerging e-commerce channel, growing B2C share, and enabling SGWS digital vision and roadmap through Proof CRM and e-commerce platforms.

Primary Responsibilities

• Manage the planning, design, and implementation of all corporate and local Digital Marketing initiatives and eCommerce operations, including annual digital campaigns, eKPI tracking, eAOP planning, tactical digital program calendars, and growth-focused digital marketing strategies.
• Lead Digital Marketing program communications, supplier meetings and business review/planning meetings with region/market leadership.
• Measure and evaluate ROI and sales/promotion effectiveness of all Digital Marketing initiatives.
• Steward digital and eCommerce planning with State leadership, Trade Development, GM's, Commercial On & Off Premise leads, aligning to state goals and leading internal/external reviews; identify new opportunities for eCommerce and digital optimization for suppliers and customers.
• Collaborate with supplier e-retail teams to identify, prioritize, and implement tactics to drive sales opportunities.
• Identify new digital trade marketing opportunities through consumer trends, customer segmentation, purchasing analysis, and strategy development.
• Collaborate on pricing and promotional strategies to meet e-commerce sales goals.
• Lead adoption and reinforcement of digital tools, processes, and capabilities by working cross-functionally with commercial teams, Commercial Operations, Talent Development, and Human Resources.
• Responsible for customer eCommerce activation and platform adoption. Lead eCommerce activation teams and provide direction to commercial field teams.
• Champion “Voice of Customer” by consulting customers and suppliers to capture and analyze feedback and business impact of new systems and processes.

Additional Primary Responsibilities

• Experience in building and operating an e-commerce business.
• Experience building and managing at-scale high-transaction-volume e-commerce platforms.
• Online marketing experience (acquisition, personalization, retention) a plus.
• Knowledge of e-commerce and web analytics tools.
• Prior beverage supplier programming and price structure experience.
• Experience in Commercial Finance and CPG pricing practices.
• Budgetary and fiscal oversight/management experience.
• Knowledge of state regulations and adult beverage market dynamics.
• Passion for wine and spirits category.
• Understanding of testing to improve usability and UX/UI for e-commerce tools.

Minimum Qualifications

• Bachelor's Degree and 7 years of experience or equivalent
• Former digital/e-commerce experience in CPG or similar industry
• Intermediate understanding of global wine and spirits categories and regions
• Presentation skills to communicate with all levels of management
• Interpersonal skills to lead a team and collaborate with stakeholders
• Ability to inspire, coach, and lead in a fast-paced environment
• Self-directed with goal orientation and assertiveness
• Adaptable with ability to work with diverse internal client groups
• Ability to manage multiple projects/priorities on tight deadlines
• Ability to manage budgets, profitability, and expenses

Physical Demands

• Prolonged sitting and keyboard use; may involve light walking, bending, reaching, standing
• Occasional lifting up to 20 lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants without regard to protected characteristics. SGWS complies with all applicable laws concerning criminal history and employment references. Compensation is competitive and based on experience and performance. Pay ranges posted are estimates and do not reflect SGWS pay bands.

Job Details

Location: Cerritos, CA; Employment type: Full-time; Seniority level: Director; Job function: Marketing and Sales; Industries: Beverage Manufacturing, Food and Beverage Services, Freight and Package Transportation.