Job Details

Responsibilities

• Develop and implement roadshow marketing programs to maximize brand awareness and product trial.
• Expand activations across California, starting in the Los Angeles region.
• Identify and secure new retail partnerships and event opportunities.
• Oversee event logistics, including setup, inventory management, and compliance with retailer/vendor requirements.
• Recruit, train, and lead a team of Brand Ambassadors across multiple locations.
• Implement training programs to enhance product knowledge, sales techniques, and customer engagement skills.
• Maintain a motivated and high-performing team through coaching, performance tracking, and incentive programs.
• Set and track roadshow sales targets, including conversion rates, revenue per event, and customer interactions.
• Analyze sales trends and customer feedback to refine roadshow strategies.
• Provide weekly and monthly reports with actionable insights for leadership teams.
• Work with supply chain and warehouse teams to ensure accurate inventory allocation for roadshows and retail events.
• Manage order processing and fulfillment for mainstream and retail channel sales.
• Oversee logistics planning, including transportation scheduling and storage coordination.
• Optimize event budgets while maintaining cost-efficient sampling and promotional operations

Requirements

• 3-5 years of experience in field marketing, retail activation, event marketing, or brand management, preferably in the food & beverage or CPG industry.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven success in managing multi-location brand activations and leading teams.
• Strong sales and negotiation skills, with experience securing retail and event partnerships.
• Ability to analyze performance metrics and optimize marketing strategies.
• Excellent organizational and logistics planning skills, with experience in event operations and inventory management.
• Comfortable in a fast-paced environment, with the ability to travel across California as needed.
• Schedule: Weekends as needed
• Ability to Commute: Chatsworth, CA 91311 (Required)
• Ability to Relocate: Chatsworth, CA 91311: Relocate before starting work (Required)
• Work Location: In person